Despite a rather slow entry into the internet marketplace, the sale of jewelry on e-commerce stores is booming as customers can now clearly have a look at the products before deciding to purchase. The use of social media, targeted adverts, and influencers has fueled the expansion of the online sale of jewelry items even further. However, this trend only favors established brands and the few small businesses that effectively use influencers. For most small jewelry businesses, the venture is profitable but very challenging. What does the future hold for small jewelry businesses?
Holiday sales are crucial to jewelry businesses as they are a big percentage of the annual total sales for most jewelry vendors. The success of the holiday sales will define your sales performance for the entire year. What you can do to boost your holiday sales?
We just came back from the second biggest jewelry trade show in the western hemisphere: the JIS Miami Show. Once again, it has confirmed one of the hottest trends in today’s jewelry design: small is BIG! Read this blog post and find out the consumer behavior shift and the reason behind "Small is BIG" jewelry trends.